People want to know how a story is going to affect them. What consequences will be suffered if they don’t take action on your issue? How can they improve their lives by buying your product or service?
It’s called news for a reason—because it’s new information. The more recent your information, the more likely people will find it of interest. In today’s age of internet immediacy, this is even truer than it used to be.
Although the internet is breaking this one down, to some degree, but we are still more likely to care about something down the street than across the world.
4) Human Interest
This is one of the most broad categories, and also one of my favorite. These are stories that show something about the human condition. From rags to riches stories, experiential pieces and the like are things that make us feel very strong emotions, they make us smile or laugh, derive purpose and meaning or want to help others.
Fight! Fight! Fight! It’s in our nature to gravitate toward conflict. Just think of how much “news” comes out of every single election—A versus B is a simple conflict to report, and we always want to know who’s going to come out on top.
6) The Bizarre
Two words. Octo Mom. Anything with shock value might seem like click bait, but sure enough, we will keep on clicking!
Whenever something happens to someone important or semi-famous, we tend to care more about it because these people seem special to us, and we feel like—to some extent—we know them.